Hello, I’m Archie
A UX designer focused on turning complex problems into clear, scalable digital experiences
📍 Currently Junior UX Architect at Bray Leino
Designing a Fundraising MVP for Coastal Protection
A standalone digital product enabling users to select and sponsor a patch of coastline, leave messages, and support sustainable surf ecosystems. Designed and delivered as an MVP in a short timeframe.
Designing a Digital Activation for Live Sport
A playful interactive experience created to support Thatchers Six Nations campaign. I shaped the gameplay experience and led the UX across the wider journey, designing intuitive flows that encouraged participation, competition, and prize entry in fast paced social environments.
Iterating an AI-Guided Car Maintenance Experience
An AI-powered camera and voice assistant designed to help less confident drivers change their engine oil. This case study focuses on the iterative design changes made between wireframes and final designs, informed by user testing and validation.
Validating ofi’s Updated IA Through Prototype Testing
A research-led redesign of ofi’s global B2B website. This case study focuses on validating major changes we made to the site’s information architecture. I helped structure complex content and ran user testing to ensure the new navigation was clear, scalable, and effective.
About Me
I'm a UX designer with a focus on clarity, simplicity, and solving real problems. Currently working as a Junior User Experience Architect at Bray Leino, I help create user-centred digital experiences that balance user needs with business goals.
My approach is grounded in research data and collaboration. I like working closely with teams to solve complex challenges and turn them into practical, intuitive solutions. I use Figma to explore and communicate ideas clearly, and I'm always looking to improve how I work, whether that's through better processes or smarter use of tech like Al.
Outside of work, l'm into sport and the outdoors - mainly gymnastics, surfing, and the occasional round of golf. I also enjoy film (which I studied at uni) travel and music.
Lets
connect
archiebaker00@gmail.com
Work
Hello, I’m Archie
A UX designer focused on turning complex problems into clear, scalable digital experiences
📍 Currently Junior UX Architect at Bray Leino
Designing a Fundraising MVP for Coastal Protection
A standalone digital product enabling users to select and sponsor a patch of coastline, leave messages, and support sustainable surf ecosystems. Designed and delivered as an MVP in a short timeframe.
View Case Study
Open Site
Designing a Digital Activation for Live Sport
A playful interactive experience created to support Thatchers Six Nations campaign. I shaped the gameplay experience and led the UX across the wider journey, designing intuitive flows that encouraged participation, competition, and prize entry in fast paced social environments.
View Case Study
Open Site
Iterating an AI-Guided Car Maintenance Experience
An AI-powered camera and voice assistant designed to help less confident drivers change their engine oil. This case study focuses on the iterative design changes made between wireframes and final designs, informed by user testing and validation.
Coming soon
In development
⏳
Validating ofi’s Updated IA Through Prototype Testing
A research-led redesign of ofi’s global B2B website. This case study focuses on validating major changes we made to the site’s information architecture. I helped structure complex content and ran user testing to ensure the new navigation was clear, scalable, and effective.
Coming soon
About Me
I'm a UX designer with a focus on clarity, simplicity, and solving real problems. Currently working as a Junior User Experience Architect at Bray Leino, I help create user-centred digital experiences that balance user needs with business goals.
My approach is grounded in research data and collaboration. I like working closely with teams to solve complex challenges and turn them into practical, intuitive solutions. I use Figma to explore and communicate ideas clearly, and I'm always looking to improve how I work, whether that's through better processes or smarter use of tech like Al.
Outside of work, l'm into sport and the outdoors - mainly gymnastics, surfing, and the occasional round of golf. I also enjoy film (which I studied at uni) travel and music.
Lets
connect
Archiebaker00@gmail.com
Work
Hello, I’m Archie
A UX designer focused on turning complex problems into clear, scalable digital experiences
📍 Currently Junior UX Architect at Bray Leino
Designing a Fundraising MVP for Coastal Protection
A standalone digital product enabling users to select and sponsor a patch of coastline, leave messages, and support sustainable surf ecosystems. Designed and delivered as an MVP in a short timeframe.
View Case Study
Open Site
Designing a Digital Activation for Live Sport
A playful interactive experience created to support Thatchers Six Nations campaign. I shaped the gameplay experience and led the UX across the wider journey, designing intuitive flows that encouraged participation, competition, and prize entry in fast paced social environments.
View Case Study
Open Site
Iterating an AI-Guided Car Maintenance Experience
An AI-powered camera and voice assistant designed to help less confident drivers change their engine oil. This case study focuses on the iterative design changes made between wireframes and final designs, informed by user testing and validation.
In development
⏳
Validating ofi’s Updated IA Through Prototype Testing
A research-led redesign of ofi’s global B2B website. This case study focuses on validating major changes we made to the site’s information architecture. I helped structure complex content and ran user testing to ensure the new navigation was clear, scalable, and effective.
About Me
I'm a UX designer with a focus on clarity, simplicity, and solving real problems. Currently working as a Junior User Experience Architect at Bray Leino, I help create user-centred digital experiences that balance user needs with business goals.
My approach is grounded in research data and collaboration. I like working closely with teams to solve complex challenges and turn them into practical, intuitive solutions. I use Figma to explore and communicate ideas clearly, and I'm always looking to improve how I work, whether that's through better processes or smarter use of tech like Al.
Outside of work, l'm into sport and the outdoors - mainly gymnastics, surfing, and the occasional round of golf. I also enjoy film (which I studied at uni) travel and music.
Lets
connect
archiebaker00@gmail.com